• Activity Feed - This shows your posting history, new subscribers, and contacts whose LEAD scores have jumped above 80.
  • App - You may hear Lead Pilot referred to as the "app" in our emails or on the site. Just consider it a synonym for the platform!
  • CNAME Record - These records, when shared with your DNS host, help Lead Pilot send emails to your subscribed contacts' inboxes and not their spam folders.
  • Contact - A person whose name, email address, and other information is saved in Lead Pilot. Contacts are people who have filled out subscribe forms from your landing pages or who were added to Lead Pilot by you. 
  • Content - When it comes down to it, content is any editorial, infographic, video, or interactive content that appears on a landing page. Content can be found in our library and customized, or it can be composed entirely by you!
  • Dashboard - The dashboard is home to Lead Pilot's analytics, allowing you to chart opens, clicks, and subscribers, as well as better assess your social strategy.
  • Draft - Content that can be edited but has yet to be posted is considered a draft.
  • Domain - This is the address to your website and will often be the second part of your email. For instance, Lead Pilot's domain is leadpilot.io.
  • DNS Host - Typically the company you registered your domain with, the DNS host manages records and files related to your domain name.  
  • Engagement - Public interaction with your content through opens and clicks is considered engagement. 
  • Insights - These are the mini-bios that can be viewed on a contact's profile. 
  • Lead - Any contact who is not yet a client is considered a lead. 
  • LEAD Score - This rates how likely a contact is to convert and fluctuates based on their engagement with your content, as well as your personal rating of them. 
  • Landing Page - This is a unique marketing webpage featuring your customized content and subscribe form. Landing Pages can also link back to your website!
  • Profile - Profiles are where your contacts' information and Insights are located. 
  • Social Network - Facebook, Twitter, and LinkedIn are the social networks we refer to in Lead Pilot. Instagram and other networks may be added in the future. 
  • Subscribed - A contact who is subscribed in Lead Pilot will receive your emailed landing pages. 
  • Template - Lead Pilot users have 2 templates to customize: The basic style and content of their emails, and the basic style and content of their landing pages. 
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