Imagine you're a prospect looking for some financial advice or a new advisor. What would you type into Google or your search engine? Chances are, your search terms would include both broad keywords (e.g. "tax planning") and others describing persona, industry, and location (e.g. "retired federal employees in California").
To increase the likelihood of your content appearing in your targeted audience's search results, check out this Guide on The Various Types of Keywords you’ll want to include (Broad, Fat Head, Chunky-Middle and Long Tail) and then start editing titles in Lead Pilot this way:
1. Before sharing content from our library, click the "Create Draft" button:
2. Type within the "Title" field to customize how your content will appear in search engine results:
3. Keep your target audience and their location in mind:
4. Once you've made your changes, go through the rest of your content and make minor adjustments so that it fulfills what the title promises. For instance, in the above example, you might want to start off with a few sentences on relevant local tax laws.